更新时间：2020-04-24 11:16:35
封面
版权信息
About the Author
Other
Foreword
Preface
INTRODUCTION:Why Surveys?
CHAPTER 1:Defining the Objective
CHAPTER 2:Identifying the Group
CHAPTER 3:Writing Questions
CHAPTER 4:Ordering and Laying Out the Survey
CHAPTER 5:Piloting the Survey
CHAPTER 6:Sending Out the Survey and Following Up with Participants
CHAPTER 7:Analyzing and interpreting the Results
CHAPTER 8:Reporting on the Results
APPENDIX A:A Checklist for Writing Good Questions
APPENDIX B:Survey Process Template
APPENDIX C:Question-Writing Template
APPENDIX D:Case Study
Glossary
Bibliography
Index
